Framing protests in Ukraine – viral video “I am Ukrainian”

Yulia Marushevska, a student from Kyiv, who participated in anti-governmental protests in Ukraine, became famous in the West due to the one video, posted in YouTube. Marushevka appeals to the world, explaining why Ukrainians were fighting against government. The video came viral – it got 7,990,000 views as far as April 5, 2014. Now Yulia is on tour in Canada and the States. She was invited by TV channels, city councils, think tanks and universities to talk about Ukraine and the protests. On April 8, Yulia gives a presentation at Stanford University. On April 13-15 she is visiting Boston.

The effects of viral video “I am Ukrainian” appeals ideally to the Western audience since it demonstrates personalization of the protests in Ukraine.  Yulia stands as an ideal hero – she is a protester, she is young and passionate, she speaks simply and sincerely and  the language she talks is English. She is a direct victim of the drama, also her family members participated in protests. She symbolizes a new generation of Ukrainians – she is English-speaking, devoted to the civic values and is in the list of young professionals.

At the same time, some authors mention the controversy of the video.. Yulia as a hero is too perfect to be real. Her message shows the developments in Ukraine in black and white, silencing the violence from protesters.

A discussion at Stanford University

A discussion at Stanford University

Another video, filmed by Ben Moses, posted by a user “Yulia Marushevska”, dated Dec 06, 2013, explains more about the protests in Ukraine. The caption states:

Finding myself in the epicenter of the protests – often referred to here as a revolution – I decided to interview some of the people in the streets. There is one factual error: the heavy outpouring of people into the streets occurred over several days after the beatings, not immediately the next day.

Discussions on viral video with Yulia Marushevska:

http://www.bbc.com/news/blogs-trending-26272546

http://www.ctvnews.ca/world/i-am-a-ukrainian-video-goes-viral-in-bid-to-shine-light-on-protests-1.1695425

http://video.dailyheraldtribune.com/search/all/source/calgary-sun/i-am-ukrainian-star-yulia-marushevska-on-sun-news/3414241159001

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