On May 30, 2014, at Emerson College, Boston, I have defended my thesis titled Agenda setting in newsgathering during anti-government protests 2013-2014 in Ukraine. The impact of social media on news organizations. Chair – Prof. Melinda Robins, Ph.D., Graduate Program Director of Journalism Department at Emerson College.
I plan to publish it on this blog soon, now, please find the abstract:
Following the Orange revolution in 2004, popular protests of Ukrainian citizens in 2013-2014 for the second time in the last ten years altered the political regime in the country. In the battle against the corrupt government, protesters have demonstrated a sophisticated use of the Internet and social media tools in news dissemination and mobilization of activism. This study investigates another dimension of the protests – the media effects of social media on news organizations within the framework of agenda setting theory. How user-generated content influenced media coverage of the protests by professional news sites and which issues have been perceived as important for public awareness. Based on a case study of one of the leading news sites and a popular Facebook page initiative, I research the agenda setting on the mainstream media.